If you are starting a business with limited resources it is important to market your business in the most effective way. You do not need a lot of money to do this, however if you are planning on spending money it is important to identify what the most effective methods are.

It would be advantageous to promote your business using different mediums such as the internet, face-to-face and using direct marketing. Equally, it is important to identify which platforms are better suited for your business, as you want to market your business in the most effective way. 

Print media

Print media is an effective way to advertise a business, whether you read a newspaper or give out a business card. Alternatively, if your friends or family talk to people about your business this is also a form of advertising. Below are additional methods you can use: 

 •Newspapers and Magazines

•Business directories

 •Professional bodies

•Radio

 •Word of mouth 

Networking

Networking can be performed in a number of ways, such as attending networking events, talking to existing business owners and potential customers. Attending networking events is an inexpensive way of promoting your business. It can also assist in building new relationships and help to obtain a better understanding of your sector. If you are attending an event it is recommended to have a pitch detailing your name and the features and benefits of your business. You could be conversing with a distributor or a potential customer, so be confident and have your business cards to hand.

Create a local awareness

Have you considered taking an active part in your community to raise your business profile? This can be an ideal way of building relationships and raising your profile. It can also give you the opportunity to network and speak to local people about your product or services. This can be done in a number of ways such as participating in activities for example charity runs, school fairs, sponsoring a local sports team or partnering up with another business. It is worth contacting the HMRC to discuss any tax reliefs you may be entailed to as a result of working with a charity. Most importantly consider how can you help the community and what part your business will play.

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