Whilst running a business it is in your interest to raise your profile. At the same time it can be very difficult to find the time to go out to meet other fellow business owners, but it would be beneficial to put together a marketing strategy to map out how others can get to know about you and the products and services that you provide.
Your marketing strategy is likely to include networking. This is where you have the opportunity to connect with like-minded individuals where you can exchange ideas, share areas of concern and attract additional support and develop partnerships.
If you find social media challenging there are enough individuals and businesses that can assist you to seize the opportunity by breaking down those barriers and creating a trend that suits you and your business goals. You may find this to be the most cost effective way to raise your profile and at the same time to connect with specialists within your industry.
Social media is currently the easiest and most cost effective way to get your name out there. Consider investing the time and putting together a social media strategic plan that will help you to be focused and organised. You may want to use popular channels such as LinkedIn, Facebook for businesses, Twitter, Instagram and YouTube.
If you like to get your message across in written form, consider writing blogs, articles for newspapers, magazines and professional publications. Step out and be the specialist within your industry.
Consider building a communicative website where you can fashion all of your articles, webinars, your publications and even your blogs. You can control what people see about you.
Have you ever thought of talking to large audiences at business events? These can be in the form of conferences, seminars, workshops, exhibitions, networking events and your membership organisations. These platforms can be the ideal place to promote your book or any new products or services that you provide.
Why not consider organising your own events? Here you will have full control of the subject matter, types of speakers whether high profile or on a local level. This will give you the opportunity to focus on your strengths. Also consider sponsorship or joint initiatives where the costs can be shared.
Invest in your customers; they are great advocates for your business. A trustworthy recommendation is worth its weight in gold. It’s reliable, it has been tried and tested and it is one of the most cost effective ways to promote what you do and will enhance your reputation.
Have you ever considered entering business awards? There are many high profile award ceremonies that can raise your profile and give you a kick-start to making a difference to your bottom line. There are many awards within the UK that are scheduled throughout the year up and down the country. There are more than 1,000 business awards covering 15,000 categories.
Being a member of your professional body can be valuable. You could consider getting involved at board level or on a local level where you will be able to be part of a team that will make important decisions within the industry that you are a part of. Here you will be seen to understand the industry, offer professional advice and network amongst business owners within the same industry.
As the US telephone network was opened up to competition, he also set up a phone business called Corporate Communications Network that he merged with another business before selling for $14.3bn.