It's a surprisingly common mistake that can cost a business substantial custom. Overcrowded shelves, voluminous menus, baffling or intimidating jargon, multiple explanations in different places...
This quick and easy read expertly summarises exactly why making these mistakes causes the businesses making them to lose valuable custom.
Importantly, these mistakes also demonstrate that we don't know our customers well enough; and we may not be monitoring their behaviour to recognise their confusion and rejection, until it's too late to reverse the damage done.
The three tips included to prevent this from happening are clear, simple and logical. And most of all, they work. I'm sure you'll find that too.
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in theory choice is a good thing, right? We’re all told that more is more. The consumer is king. We can have what we want, when we want it. We can compare the market, have things ‘our way’ with the sauce on the side and extra pepperoni. But in reality many of us are overwhelmed. Overwhelmed by choice, by decisions and by time pressures. The last thing we need is more. And if we feel like this, you can bet your clients do too. This is especially true when it comes to B2B services, where services can be technical and/or complex and easily confusing. So, if you want to convert your sales more quickly, these three tips can help: