The thing I love most about the linked article is the vision, courage and philanthropy, on the part of Rio’s organisers, that it conveys. And most of all, what as entrepreneurs, and intrapreneurs, we can learn from it.
Athletes and entrepreneurs have long been compared to each other in positive ways. Like athletes, true and successful entrepreneurs have vision.
They have an innate stamina. Some might say stubbornness. They push on beyond the unavoidable obstacles - some which they can predict, many which come at them from unexpected angles.
They train as well as they can and they prepare for the scepticism and the negativity and the exhaustion that they know they will face. They understand that at times, they will feel alone and that it will all be up to them. And if they give up now, it will never happen.
And that others will sap their energy rather than boost it. But in spite of it, they must press on and coach and inspire others as well as themselves, if they are to achieve their goals.
They face up to the competition and those who are more than willing to tell them that they are crazy and that it cannot be done, that they (and their ideas) are not good enough.
They stay ambitious. They keep their eyes on the prize, even when achieving it looks impossible, too expensive, too difficult to achieve alone, or without the right people.
And they know that their competition is fierce, that when they start off, they are the outsider, the unknown and unproven, the underdog.
And they also know with absolute certainty, that very few of them can win - which means their hunger must be absolute to keep them going.
As one of our role models, Deliveroo's co-founder, Will Shu, recently shared with us at our media launch event, if you're not passionate about what you're creating, and you just woke up one morning and thought, 'this is something that will make me money', you're most likely destined to fail. In Will's words, 'don't invent etsy for pets, (Petsy?!), if you don't like animals.'
Like athletes, it's a rare (if not mythical) entrepreneur who can pretend passion and achieve success.
But what about those who organise The Games? ... Those that set the scene for the Olympians and future Olympians to come.
In the business analogy, these are the governments and the large and more visionary corporate businesses, who invest (in differing ways) in creating the environment for their business athletes, our entrepreneurs, to thrive.
These governments, quangos and big business investors need the same commitment and philosophy shared by Rio's organisers.
They need a long term vision to overcome the weighty investment required to host and grow new business, to make it possible.
They need to overcome scepticism and negativity and other fiercely competing demands on their funds. They need to have the energy to raise the funds needed and to inspire and encourage others to do the same, to plug the gaps.
They need to know when to stand back, and not to control or over-regulate, to the point of stymying great ideas and collaborations by burying business in red tape. Or to allow politics or knee-jerk decision-making or petty points-scoring, to the detriment of creating a landscape where business athletes can dream, create and deliver.
But they must also know when to step in, and have the flexibility to make changes efficiently and generously in order to move with the times; meaning that they must stay open-minded, innovative and technologically astute.
And like the world's best athletes, who will shortly compete to win the ultimate prize, and the world's most successful entrepreneurs, who share the same mindset, these governments and corporate creators of business environments must also have the courage and the vision of these incredible individuals. So that like Rio, they can create a legacy landscape for good that will benefit many in the years to come, changing things for the better.
Following the referendum results in June 2016, the UK faces a great need for this entrepreneurial mindset amongst those responsible for steering and shaping our economy in the years ahead.
There is perhaps much that Rio’s approach to hosting the 2016 Olympics can teach us – or at least remind us. (It is after all, an approach that should be pretty familiar to us, given our own successful efforts as Olympic hosts in 2012.) If we put the energy, investment, structured planning and collaborative spirit into our startup and small business environment, if we treated it like well-managed and targeted Olympic project, I wonder whether we would achieve a more thriving and sustainable result than the years of uncertainty ahead that we currently anticipate.
Finally, this is something that none of us should expect government or big business to shoulder alone. As businesses of any shape, size or variety, we can all play our part; whether that's through collaboration with others, lobbying, not being afraid to give more information (to each other or to our customers), creating more samples, coaching others, investing time or money in new ventures and brainstorming activities, sensibly pricing or other more creative activities, there are a multitude of ways to contribute to economic success.
Imagine if we were all to adopt Rio's entrepreneurial and inspiring mindset, what incredible things we could all achieve.
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The ability to improve peoples’ lives was one of the cornerstones of Rio's candidature to host the Games. Madrid, Chicago, and Tokyo had more consolidated, prepared infrastructure to host the event. But the Games are held to unite nations and to change the cities where they are held. And none of them could be transformed like Rio. In the seven years of preparation, the change was significant.