As an entrepreneur or anyone in business, one of the best investments you'll ever make is the protection of what you create. And that's not just to prevent others from stealing or free-riding on your creative efforts. It's also so that you can get your creativity earning for you, optimising your time, income and ability to carry on creating and doing what you love.
At the heart of every great business, regardless of its size or its focus, lies at least one brilliant idea and many many other great ones, whether they relate to what that business makes, sells or even how it looks, or with whom it might collaborate in future.
So don't underestimate the value or importance of protecting what lies at the core of what defines your business and determines its future success.
This is a great read explaining how you can do it, why it matters and who's got it right among today's inspiringly successful community of enterpreneurs.
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every great idea deserves to stay great and to achieve its full potential for its creators. In technical terms, this is typically where you’ll start to encounter the umbrella term ‘intellectual property’. Your great idea may manifest itself in a slogan, a name, a concept, a mechanism, a design, a process, even perhaps a scent or flavour – the list is almost endless and each of these items is a form of ‘intellectual property’. Being able to categorise your creativity in some form, gives you the ability and the right to protect it – including from being copied or damaged by others.